The digital advertising landscape is complex and ever changing. At Terrain Digital, we take great pride in offering performance advertising solutions that find the most relevant prospects and customers across all devices on screens large and small.
Utilizing extensive behavioral, contextual, keyword, location based data, public data, and self reported consumer data, Terrain Digital can help you find the right consumers, and deliver your message at the right time.
We work with a number of advertising agencies, brands, and advertisers of all sizes, across dozens of industries.
Let us help you navigate this complex digital landscape.
Media Solutions We Offer
Audience first Keyword and Contextual Display, Streaming Audio, Online Video (OLV) and OTT/CTV. Often, our media recommendations are a blend of tactics, and also employ the use of geo-fencing solutions with cross device mapping at the address level to ensure your campaigns reach the households that matter most.
For simplicity, think of this as streaming television delivered on mobile devices, tablets, laptops and computers, and on large screen smart TV’s and TV’s connected to the internet by connected devices like Firesticks, Apple TVs, Gaming Devices, or built into the back end functionality of the TV.
It is important to clearly define CTV. As defined by the Media Ratings Council, CTV is the delivery of digital video to televisions via internet-connected devices (Or functionally within the television itself)
There are many free services to viewers like Pluto, Tubi, Peacock, Samsung, Roku, and others. There are also advertising opportunities on subscription services like Hulu, Disney, Amazon Video, Fubo, Sling, etc. These platforms have nearly unlimited content provided by the publishers we all know like HGTV, ESPN, Hallmark, Fox, and literally 100’s more.
The important thing to remember is that you no longer need to guess at the programming that you “think” your ideal audience is watching. The audience is determined on the front end audience build, ads are deployed across publishers and platforms. In order to reach your ideal target consumer, it truly doesn’t matter when, where, or what they chose to watch.
CTV is for everyone. According to Magnite research, “The CTV audience is more reflective of the national population than the traditional TV audience, by every meaningful measure.”
According to a recent Magnite study:
- CTV mirrors America’s diversity profile
- Traditional TV viewers are mostly Baby Boomers with more than 54% of traditional TV viewers are over 55 years of age. Due to this, traditional TV significantly under-delivers against 18-40 year olds
- CTV is the best way to reach households with Children.
- Viewers consume video on both ad-supported and ad free content in equal amounts
- 80% of CTV viewers said they are more likely to pay attention to ads from brands that are inline with their lifestyle.
- CTV viewers are more willing to share information to receive relevant ads and more likely to pay attention to targeted ads.
Audio audiences are widely shifting to on demand streaming solutions. FM/AM stations used to be the only way to reach audiences on the go. The explosion audiences streaming music and podcasts apps like Spotify, Pandora, IHeart, SoundCloud, Audacy, Stitcher, and dozens of others.
An important consideration as it relates to the audio landscape is that the age of AM/FM audiences continues to increase. According to Edison Research, AM/FM median age is 46, while Streaming Music and Podcast median age is 34.
If you have an electric vehicle you know….there is no AM radio built into the car dash radio. This is because the AM band in particular is subject to electromagnetic interference from motors. As EV’s continue to overtake the roadways, traditional AM radio, unless streamed through an app, will not be relevant to EV drivers.
Listeners enjoy their favorite audio programming on their terms on streaming apps, mobile devices, laptops/computers, and smart speakers like Sonos and others.
Many digital tactics are considered upper funnel tactics. Targeted yes, but upper funnel awareness tactics served to the right geo and audience. Our tech allows for both online and offline attribution. As you know, all of your marketing including social or word of mouth will contribute to visitors to your store, service location, website, or call ins. Our attribution can help you understand whether visitors to your website or location were exposed to our marketing tactics, as well as those devices that visit that were not exposed to help you gauge lift in your business.
Our Suggestion For You
If you are not already gathering your own 1st party data from customers and prospects, now is the time to double down on those efforts. Email addresses and physical addresses are incredibly powerful data points that are important today to enhance audience builds, and will become increasingly valuable in the years ahead.
If you do have 1st party data, we can build it into the campaign to help enhance the performance of the entire campaign.
At Terrain Digital, we have a powerful data backed solution to reach your best prospects and customers whether you have 1st party data of your own or not.
If you are looking to effectively reach:
People on websites, watching online video, or watching streaming TV programs that are relevant to your business or industry
People who visited your website
People who search or read content online that is related to the services you offer or the products you sell
Ideal consumers on large and small screens when they are researching products and services related to what you offer
People who have visited the locations of your competitors, or other relevant locations, events, trade shows or even your own store location